In case not very clear, the sign says: You are looking at 45,485 pounds of added sugar. This is the amount of added sugar children in the U.S. consume every 5 minutes.
But adults, too, are avid sugar consumers. Worst of all, we have little or no choice. After more than two years in the U.S. I still find it next to impossible to buy basic foods such as bread or cereal that do not contain some type of added sugar. Even foods labeled as ”healthy” contain cane sugar or maple syrup; sometimes sugar is disguised as cane syrup, which is nothing else than cane juice boiled down to a syrup, i.e. sugar.
By the way, the snack bars from the company responsible for this campaign? They contain 5g of added sugar.
Photos from August 22nd, 2017 – yet, always relevant.