2017 marked the 50th anniversary of the legendary San Francisco Summer of 1967 and the city celebrated it with a number of events, among which The Summer of Love Experience: Art, Fashion, and Rock & Roll at the de Young Museum. We passed up the exhibition because it ran along the same lines as the Counter-Couture: Handmade Fashion in an American Counterculture, on show at MAD in New York City, only a few months earlier.
But we could not, nor did we ever want to, let this slightly bonkers je ne sais quoi, San Francisco’s very own particular character formed throughout its fifty-year long trip from bohemia to hipsteria, from liberation to gentrification, go unnoticed. Love was (still) in the air this Summer of 2017 and we were ready to embrace it. Because, as another American legend rightly said:
”Ultimately you can listen to only one thing, not your president, not your many misguided leaders, save a few… You must listen to your own heart and do what it dictates. Because your heart is the only thing which can tell you what is right and what is wrong.” – Joan Baez, 1965